On-Page SEO tips to optimize your Website

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

SEO.jpgStaying on top of those endless Google algorithm updates can be overwhelming for any SEO marketer. However, failing to do so can lead you towards the risk of not appearing on the SERPs for vital target keywords.

Thankfully there is just one tried-and-tested technique to achieve SEO success on your website – using targeted and relevant keywords in your web content.

Here are a few On-Page SEO tips that will help you optimize your website in a better way:

SEO Audit

While adding new content on your website, it is important to include specific keywords that you are targeting (not more than on 1 or 2 per page). However, if you have already published your webpage, you will have to perform an SEO audit. This will tell you how search-engine-friendly your website is. It will also tell you if there is any problem such as duplicate content. The process that you have to follow includes the following steps:

Export all you’re the pages of your site onto an Excel Sheet

Run a sort-based on frequently visited pages

Determine the keyword categories of these pages and add them on to a column next to the page

Insert another column and add specific keywords that you wish to add on to that page. These should be relevant to your content and need to be targeted at your audience.

Start adding these keywords to the pages on your site

Adding in the Keywords

Make sure you include your keywords on critical places of your website such as:

  • The Titles
  • The Descriptions
  • The Sub-Headings and content
  • The URLs
  • The Images Titles & Alt Text

Start adding keywords on to the pages that generate maximum traffic. Keep optimizing as and when you create new pages.

Avoiding Search Penalties

While there are things you need to do to optimize your website, there are also things you need to avoid. Here are a few things you need to keep in mind:

Don’t hide your keywords

Hiding your keywords behind images or pushing them off to the side through CSS is not a good practice. Search engines can find such hidden keywords easily and when this happens, it can lead to search penalties.

Never stuff keywords in your content

Repeating your keywords in your text again and again is considered as keyword stuffing by most search engines. This will make your website look spammy and could result in penalties when detected by search engines.

If a keyword doesn’t belong to a certain page, don’t force it

It is all about aligning your content to the keywords that you have to include. Make sure you find out what your target audience is looking for, before generating such content.

Enhancing User Experience

The main objective of search engines behind displaying search results is to deliver an excellent user experience. Therefore the very first thing you need to think about before optimizing your website for search engines is to figure out how you can enhance your visitor’s experience.

In your busy life it is quite difficult to think about search engine optimizing your website. If you cannot prioritize SEO you can at least stop doing it wrong by making sure you understand what to avoid.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

Are you promoting your Website on all Places?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Do you have a Facebook Page?

What about Twitter or Instagram?

Are you getting enough traffic on your website?

If you have answered a Yes for the first two and a No for the last one, there is a lot more you need to do in order to promote your website.

are you promoting website.jpg

Here are a few more sites you should focus on

YouTube

Did you know YouTube is the number two search engine? This is exactly why you should be promoting your business on YouTube. You will find more than a billion users on YouTube. If you want to reach out to all of them you will have to create and upload your own video content. Make it funnier, edgier and better. You could even upload a tutorial to teach something new. A few useful tips could be welcome too. The moment you start getting a few views and shares, Google will start indexing your content. This will start driving a lot of traffic to your site.

Question and Answer Platforms

Many a times people end up asking a lot of esoteric questions on Google, which points them to discussions happening on Q&A forums such as Quora, Wikihow and Yahoo! Answers. These sites are highly optimized for search engines because of the keywords they use. Also, they are updated regularly and engaged by users. However, one thing to note is that this is not a place to promote your product. You can engage with the users here and subtly drop in your URL in the comment you make. While increasing your backlinks, this will start driving targeted traffic to your site.

Snapchat

If your target audience includes the Generation Z, you will have to sign up for Snapchat. You can start by sending a few evocative and fun snaps to your prospects. Do a bit of research and build your brand awareness here. You are sure to get many followers.

Social Bookmarking sites

These are sites such as Digg, Reddit, Delicious, Stumbleupon, Pinterest, Scoop it and Newsvine where like-minded people browse, explore and even share their most favorite blog posts, web pages, videos and articles. Joining up such sites can help you spread your URL in the fastest way. It can also help in promoting your website through other people’s shares, likes, mentions and votes. The result would be some invaluable backlinks and a lot of traffic to your site.

Industry Directories

While Yahoo! Local Listings, Google My Business and Bing Places for Business are a must, you should also list yourself on industry specific business listings that pertain to your niche. For example, if you are into real estate, you could run an online search on “real estate listing directories” and join them for a big payoff.

Your Visitor’s Inbox

One thing that will never go out of style is email. To be a successful brand, you should always keep connecting with your visitors by sending them tips, ideas and inspirations through emails. Don’t just write when you need to say something; you can even write to wish happy birthday and maybe send in a coupon to show your concern.

Blog

Through blogs you can provide authentic, inspiring and original content to create awareness and trust for your Brand. Upload regular content, using long tail keywords to optimize your blog in a better way. You can also try guest blogging.

Whatever place you choose to promote your website, make sure you give full details including your website URL, social media pages, email ID and phone number. This will make it easier for your prospects to get in touch with you.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

Tracking and Increasing the Conversion Rate of your Website

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

The main thing that determines the performance of your website is its conversion rate.

So, how exactly do you measure this conversion rate?

Before we find this out, let us understand this:

What exactly is that action you want your site visitors to take, when they visit your website?

Do you want them to purchase something?

Are you expecting them to book an appointment with you?

Do you want them to download your ebook or music?

Is it about signing up for a service or subscribing to a newsletter?

Whatever your objective is, it is basically called a “primary action.”

Your conversion rate for a specified time frame would be the number that you derive by dividing the number of primary actions performed by the number of visitors who visited your website.

Tracking and Increasing the Conversion Rate of your Website (4)For instance, let us suppose you are selling a sports bag on your website, which is a kind of a souvenir for an event that you are going to host shortly. Let us say you are trying to calculate the conversion rate for the month of June 2016. During this month, about 1250 people visited your website, out of which  about 256 purchased the sports bag. To calculate your conversion rate all that you need to do is divide this 256 by 1250 people who visited your website. Your answer would be 0.2048.

Therefore, in order to calculate the conversion rate of your website you will have to keep track of the number of visitors who visit your site each day and the number of people who actually take the primary action. You can find many tools to track this for you.

Google Analytics could be your best bet as it can provide extensive data that can prove to be invaluable for your business. Apart from giving you real-time information about number of visits, this excellent tool also helps you set your conversion rate goals and evaluate your performance against them.

You may even try Web-Stat, which gives you a comprehensive breakdown of the statistics of your site. The Store Metrics App would be a good one for online store owners as it can directly track the visitor-to-customer conversion rate. With Visitors Analytics you will be able to present the stats in a simple and straightforward way.

Once you have your conversion rate, you should find out if this rate is satisfactory enough. However, this could be quite complicated.

Conversion rates are based on many factors such as target audience, geographic location, nature of primary action and so on. Your experience and your industry research have a major role to play here. You will have to choose your goal wisely and treat your conversion rate not just as a metric but also as a motivational factor that helps you work harder.

So, how then can you boost the conversion rate of your website?

Here are a few things you need to focus on:

  • Enhancing the User Experience on your website
  • Making it easier for your visitors to complete the primary action
  • Giving just the right information in the right way
  • Tweaking Your Call to Actions
  • Creating Newsletters that are Enticing
  • Optimizing your website for mobiles
  • Engaging Your Visitors and turning them into your endorsers

It is very important to track the performance of your website every now and then. Do a bit of research and find out what your competitors are doing. This should give you a fair idea of where you stand and how better you should be.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

Creating CTAs That Actually Convert

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

One factor that is crucial in determining the success or failure of your website is CTA or Call-to-Action. This is therefore something that deserves your undivided attention.Call to Action

Here are a few things you need to keep in mind if you wish to ace your Calls-to-Action:

Start defining your Goals

Before you go ahead with designing a CTA, it is important to understand the very purpose of your online presence. Ask yourself what exactly you are trying to achieve by setting up your website? The answer to this question will help you determine how you need to use your CTA.

Understand the Expectations of your Audience

Unless you are going to give your audience what they expect, you cannot achieve your objectives in business. Find out why they landed up on your site and what they were looking for. This will give you a fair idea about what their expectations are. Accordingly you can customize the content and phrase your CTA.

Make it Clear and Visible

The importance of visibility of a CTA cannot be stressed enough. However well you may have phrased your CTA, if your visitors cannot spot it, it is an absolute waste. Pay utmost attention to:

Your Color Palette: The color combination that you choose should accentuate your CTA.  Instead of going for clashing colors, use a contrast that will make your CTA stand out.

The Size: While too big a CTA may lead to frustrated visitors, a very small one can destroy the entire purpose of using a CTA. Do some trial and error and choose an appropriately sized CTA button with correct proportions.

The Location: Make sure you choose a prominent spot on your Web Page to place your CTA. Include a lot of white space around the button so that visitors do not get distracted. Use the right content to prepare the visitors to be ready for your CTA.

Keep It Short and Simple

The CTA that you use is not something that has to describe the benefits that you promise your users. It is an action that you describe in a straightforward way. A few examples include – “Register for a Free Trial,” “Buy This,” or “Download This.”

Make it Compelling

Your CTA should start with a powerful verb that determines what is going to happen next. It is this kind of invitation that compels your visitors to take the desired action. It helps them justify their decision by increasing their confidence levels.

Add in a Sense of Urgency

You can add in words like “Today,” “Right Away,” “Here” or “Now,” towards the end of your CTA text. This will strengthen the impact of your CTA and prompt the users to take immediate action.

Use Incentives

Rewarding your Users with an incentive every time they take the action that you desire is a good way to increase the effectiveness of your CTA. For instance your CTA could be something like – “Download straight to your Device,” “Start your Free Trial,” or “Create your Own Blog.”

While CTAs are a very important aspect of your website, you cannot neglect the rest of your site. Through your site design, textual content and images, you should focus on creating an atmosphere that motivates the visitors to follow the CTA. Also, keep tracking the success of your CTA and improve upon it whenever possible.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

Improving User Experience through your Mobile App

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

With almost every online business coming up with its own mobile app, it is very important to adopt the right approach to make your mobile app survive and succeed in the market. Focusing on enhancing the user experiences is definitely one such approach.

mobile appThe better experience that your app provides its users, the more popular your app would be!

User Experience in mobile app is all about making it easy-to-use and giving something of value to the users. For this, there is a crucial need to understand the requirements of your target audience. A mobile app with an improved UX can be extremely beneficial for your business. Here are a few benefits you can expect from the same:

Loyal Users:

Many apps come with a lot of errors and bugs that cause too much of frustration to the users. There is nothing like a poorly designed application to cut down on your customer loyalty. In order to establish a long-term relationship with your customers, you will have to focus on offering a better user experience. By doing so, you will be luring your customers to come back to you again and again, which will increase their engagement with your brand. This gives them a reason to be extremely loyal to your brand.

Lower Support Costs:

Through a well-designed mobile app, you are empowering your customers to resolve issues on their own, provided these issues are of a simple nature. They also get all the information about your company and products right from the app. This can save you a lot of time and money. You can save on your help desk staff and focus more on improving your business.

Better Customer Satisfaction:

It is customer satisfaction that is the goal of every business in today’s world. Once you start providing better user experiences through your mobile app, you will start gaining more and more satisfied customers. They will in turn refer you to many of their friends, increasing your customer base in a remarkable way. Positive reviews will help you create a position for yourself in the market and even maintain it.

Increased Sales:

Excellent mobile apps would mean more traffic to your website, which obviously means more conversions and improved sales. Apps make it easier for customers to buy your products, which will increase their satisfaction and make them convince their friends and family members to download your app and start doing business with you. Not only will a good mobile app increase your customer base, it will also help you in retaining your existing customers.

Competitive Edge:

Most of your competitors may not have invested in mobile apps as yet. Even if they might have, the apps may not be focusing on enhancing the user experiences. This will put you clearly at an advantage and help you enjoy the competitive edge in the market.

The mobile app that you provide needs to be user-friendly and should offer an unmatched and seamless user experience. Through exclusive content and perfect functionality you have to give your target audience that which they actually want. Not being able to offer top-quality mobile experience is like doing harm to your reputation and that would be the last thing on your list.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

How to improve your existing PPC Campaigns?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Not all get to benefit from Pay-Per-Click Campaigns and the ones that do usually are very analytical. These are the ones that don’t mind trying out new things when it comes to advertising. Yes, there is a price to pay; but without experimenting there is no way you can grow your PPC campaigns. The longer you wait, the faster you are letting your competitors grow.

In case you have already jumped into PPC, here are a few steps that can help you grow your campaigns and improve your returns:

Try shifting the placement of your Ads

If you are thinking you will do well by placing your ad right at the top of the Google Search Page, you may not be completely right. Most ads tend to do well when placed in other positions too. The only way is to experiment with your ad positions and find out how well they perform.

Improve your ads with long-tail keywords

Many internet users tend to use long-tail or descriptive phrases to search for information. It is these people who are likely to convert much more easily. You can target your audience better by using long-tail keywords. Although you might be reaching a smaller audience, you will see a definite increase in your conversions, while reducing your cost-per-click charges.

To give an example, a person who is looking to shop for a television, might enter a search phrase like ‘HDTV’ or ‘HDTV Reviews,’ while a person who might actually be interested in buying a television may look for something like ‘Panasonic 43” Plasma TV HVD3002 best price.’ Focusing on such long-tail keywords may bring to you people who are actually willing to convert.

Focus on Facebook Ads

PPC campaigns on Facebook can prove very successful too. It is not about keywords here; but more about layering your customers. In fact you can go one step further and delve deeper into the demographics of your audience. Try to target their purchasing habits, specific behaviours, interests and employment types. Create buyer personas and layer them one on top of the other. The conversions for your PPC ads will improve dramatically.

pay per click.jpg         facebook ads

Use your PPC Strategy for Remarketing

PPC campaigns are not all about creating new audiences; they are about remarketing too. In fact by remarketing your PPC ads you would be targeting people who are already your customers. Therefore re-selling to them would not take too much time. You can use the AdWords feature called RLSA or Remarketing Lists for Search Ads, through which you can customize your ads for your existing customers. There after you may tailor your ads and bids to target those people whenever they enter their searches. With RLSA campaigns, you can achieve twice the click-through rates, while reducing your cost-per-clicks to almost 50%.

There is a tracking pixel that you may install on your website for Facebook Ad Platform. This pixel will gather detail about the behaviour of your visitors and help you generate customized Facebook ads according to those behaviours.

Rolling out newer ads continuously is not exactly the answer to grow your PPC campaigns. Instead, focus on improving your PPC ads that are already performing well.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

Launching the Website of your Startup – What it involves

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Launching a website for your Startup is a milestone that you need to achieve. If done well, you get to reap many rewards that can take you a long way in the success of your business.

The advancements in technology have made it possible for anyone to create their own website without any formal training or skills. However, the process of creating a website does involve a few major challenges that you may have to face. Some of these include:

Looking for a minimum viable product

Although you might be tempted to add in a few extra features as well as sections, it is very important to look for a minimum viable product that seems feasible for your Startup. You will need to look for a product that gives you the features that you need to create your website. You can always add more features later.

Finalizing on layout and design

The choices that you make for your layout and design determines the kind of success you can achieve through your website. These are the ones that help your visitors form first impressions about your business. These are the ones that are responsible to motivate your visitors to take the desired action, affecting your conversions. The choice needs to be done very wisely.

Getting your On-site copy right

In today’s world where content is the king, there is no way you can take a chance with your on-site copy. The titles you choose for your pages should be perfect. It is up to you either to go with the usual “About Us” and “Contact Us” or come up with something creative. Each and every page should contain relevant and informative content. The copy should also emphasize your brand identity, while being unique and compelling.

Untitled design.png

Optimizing your Website for the search engines

One thing you can never ignore in the online world of today is Search engine optimization or SEO. It adds up to your brand equity and improves the visibility of your website, in an inexpensive way. Successful SEO involves on-site and off-site content marketing as well as link building. You will need to understand how the Google algorithms work and use the right tactics to optimize your website.

Designing your Calls-to-action

Your CTAs are the ones that have the power to convert your visitors into your customers. These may be contact forms, purchase buttons or even callouts that you put at the end of your blog posts. They should be clear and easy to understand.

Choosing your hosting provider

Choosing the right hosting provider can affect the functionality of your website. If you go with a low-cost hosting provider, you may have to compromise on the functional limitations. You will need to choose one who gives you better up-times and excellent support, should something go wrong.

Once you get through all these hurdles, you should think of building the initial momentum once you launch your website. For this, you may have to use effective online marketing strategies like content marketing, PPC campaigns and Social Media Marketing to drive traffic to your website. The key to a successful launch of your website is always planning and preparation.

 

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com