If you want your business to survive in today’s market you have to own a website, irrespective of how big or small your business is. Most people may think websites are not necessary for small businesses. But this is not true, especially in today’s world!
Most of the users look up businesses on Google today. Gone are those days when people would call up a directory service and ask for a particular number. They need all your information right there in front of their eyes – your working hours, your store location, the products or services you offer, the pricing, the features, the payment methods and so on. Today, if you do not have an online presence, you are sure to lose your customers to your competitor who may have a website with all the information.
Here are a few strong reasons if you want to know why you may need a website, although you are just a small business:
To stay ahead of your competitors
Not all your competitors may have web presence. If you don’t want to lose your customers to them, you should have a website. Make sure you add a printable map through which customers can conveniently find the location of your store.
To be found by all
When you hand over a business card to your customer, there are high chances that your customer may misplace that card. However, if you have a website your customers can always find you wherever they are. They will have access to all information they ever want. They may even recommend you to their friends and family members.
To achieve credibility
Having a web presence will make you seem genuine and trustworthy to your customers. They will be more inclined to do business with you.
To establish long-term relationship with your customers
By having a website you can be in constant touch with your customers. You can publish blogs and send them newsletters or emails to keep them updated with things that are going on in your business. Through your website, your customers will be able to reach you any time of the day and through any medium. As and when they send emails to you, you can reply and lay the foundation to establish a strong relationship with them.
To promote your business
A website is more or less a one-time expenditure that does a lot to promote your business. You can keep driving more and more traffic to your website and create awareness about your business in the minds of more and more visitors. No other form of advertising will be able to do this for you. You can keep updating the information on your website as and when you feel like. It is a great way to showcase your business.
Your website is like your silent partner that helps your customers know more about your business easily. It is a great way to communicate with your customers. In future if you wish to expand your business, a website can prove to be the greatest asset of all times.
Dr. Hitesh Sharma
Digitize Software Pvt. Ltd. & Bless International Exports