“I have a beautiful website that looks excellent on desktops and laptops; why should I waste money on creating a mobile friendly website?”
This is what you may be thinking as a business owner. But you are absolutely wrong!
With more and more people preferring to use their mobile phones over laptops or desktops, you are only going to lose out on your customers as well as potential customers by not going in for a mobile friendly website.
Did you know that more than 50% of online searches are done through mobile phones?
In fact this number could go up to 92% if you look at the local searches.
Very soon mobile internet access might even out do fixed online access.
Do you actually want to give up on all that potential business?
Here are a few more startling facts that can make you think again….
57% visitors will just abandon your website if you don’t make it mobile friendly.
47% users would never recommend non-mobile friendly websites to their friends.Standard websites, though mobile-responsive, do not read well on smart phones. People hate to zoom in or zoom out if they have to read the text written on your website. They might as well abandon your site and choose one of your competitors’ if they have made it mobile-friendly.
If you want people to view your website on their mobile phones, you will have to optimize your website for mobiles. Although this may cost some money, it is definitely worth it in the long run.
Benefits of Mobile friendly websites:
There are many benefits of creating mobile-friendly websites for your businesses and these include:
Better User Experience
A mobile-friendly website will be appreciated by your potential clients as it makes them view the information easily through their mobile phones. By enhancing their user experience your website will also get increased visibility. You should however focus on including only that information which communicates your brand message very clearly.
By creating a mobile-friendly website you will be enjoying an excellent edge over your competitors who have not yet thought about taking this step. Not only will you be able to retain your existing customers you will also be able to attract the customers who were till now loyal to your competitors.
Faster loading speed
A mobile optimized website will load much faster on a mobile than a website that is not been optimized. This means the user will be able to view your site within 6 to 10 seconds of clicking on the link. This will reduce the chances of bounces and improve the chances of conversions
Search Engine Optimization
With Google penalizing websites which are not yet optimized for mobile, you will be standing a better chance of showing up on the first page of results when a user looks for a product or service that you offer.
There are definitely a lot more benefits of having a mobile friendly website. However, the most important thing is to ensure the information given on your website is clearly visible by all users, irrespective of the kind of device they use to visit your website.
Dr. Hitesh Sharma
Digitize Software Pvt. Ltd. & Bless International Exports