Are you promoting your Website on all Places?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Do you have a Facebook Page?

What about Twitter or Instagram?

Are you getting enough traffic on your website?

If you have answered a Yes for the first two and a No for the last one, there is a lot more you need to do in order to promote your website.

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Here are a few more sites you should focus on

YouTube

Did you know YouTube is the number two search engine? This is exactly why you should be promoting your business on YouTube. You will find more than a billion users on YouTube. If you want to reach out to all of them you will have to create and upload your own video content. Make it funnier, edgier and better. You could even upload a tutorial to teach something new. A few useful tips could be welcome too. The moment you start getting a few views and shares, Google will start indexing your content. This will start driving a lot of traffic to your site.

Question and Answer Platforms

Many a times people end up asking a lot of esoteric questions on Google, which points them to discussions happening on Q&A forums such as Quora, Wikihow and Yahoo! Answers. These sites are highly optimized for search engines because of the keywords they use. Also, they are updated regularly and engaged by users. However, one thing to note is that this is not a place to promote your product. You can engage with the users here and subtly drop in your URL in the comment you make. While increasing your backlinks, this will start driving targeted traffic to your site.

Snapchat

If your target audience includes the Generation Z, you will have to sign up for Snapchat. You can start by sending a few evocative and fun snaps to your prospects. Do a bit of research and build your brand awareness here. You are sure to get many followers.

Social Bookmarking sites

These are sites such as Digg, Reddit, Delicious, Stumbleupon, Pinterest, Scoop it and Newsvine where like-minded people browse, explore and even share their most favorite blog posts, web pages, videos and articles. Joining up such sites can help you spread your URL in the fastest way. It can also help in promoting your website through other people’s shares, likes, mentions and votes. The result would be some invaluable backlinks and a lot of traffic to your site.

Industry Directories

While Yahoo! Local Listings, Google My Business and Bing Places for Business are a must, you should also list yourself on industry specific business listings that pertain to your niche. For example, if you are into real estate, you could run an online search on “real estate listing directories” and join them for a big payoff.

Your Visitor’s Inbox

One thing that will never go out of style is email. To be a successful brand, you should always keep connecting with your visitors by sending them tips, ideas and inspirations through emails. Don’t just write when you need to say something; you can even write to wish happy birthday and maybe send in a coupon to show your concern.

Blog

Through blogs you can provide authentic, inspiring and original content to create awareness and trust for your Brand. Upload regular content, using long tail keywords to optimize your blog in a better way. You can also try guest blogging.

Whatever place you choose to promote your website, make sure you give full details including your website URL, social media pages, email ID and phone number. This will make it easier for your prospects to get in touch with you.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

How to improve your existing PPC Campaigns?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Not all get to benefit from Pay-Per-Click Campaigns and the ones that do usually are very analytical. These are the ones that don’t mind trying out new things when it comes to advertising. Yes, there is a price to pay; but without experimenting there is no way you can grow your PPC campaigns. The longer you wait, the faster you are letting your competitors grow.

In case you have already jumped into PPC, here are a few steps that can help you grow your campaigns and improve your returns:

Try shifting the placement of your Ads

If you are thinking you will do well by placing your ad right at the top of the Google Search Page, you may not be completely right. Most ads tend to do well when placed in other positions too. The only way is to experiment with your ad positions and find out how well they perform.

Improve your ads with long-tail keywords

Many internet users tend to use long-tail or descriptive phrases to search for information. It is these people who are likely to convert much more easily. You can target your audience better by using long-tail keywords. Although you might be reaching a smaller audience, you will see a definite increase in your conversions, while reducing your cost-per-click charges.

To give an example, a person who is looking to shop for a television, might enter a search phrase like ‘HDTV’ or ‘HDTV Reviews,’ while a person who might actually be interested in buying a television may look for something like ‘Panasonic 43” Plasma TV HVD3002 best price.’ Focusing on such long-tail keywords may bring to you people who are actually willing to convert.

Focus on Facebook Ads

PPC campaigns on Facebook can prove very successful too. It is not about keywords here; but more about layering your customers. In fact you can go one step further and delve deeper into the demographics of your audience. Try to target their purchasing habits, specific behaviours, interests and employment types. Create buyer personas and layer them one on top of the other. The conversions for your PPC ads will improve dramatically.

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Use your PPC Strategy for Remarketing

PPC campaigns are not all about creating new audiences; they are about remarketing too. In fact by remarketing your PPC ads you would be targeting people who are already your customers. Therefore re-selling to them would not take too much time. You can use the AdWords feature called RLSA or Remarketing Lists for Search Ads, through which you can customize your ads for your existing customers. There after you may tailor your ads and bids to target those people whenever they enter their searches. With RLSA campaigns, you can achieve twice the click-through rates, while reducing your cost-per-clicks to almost 50%.

There is a tracking pixel that you may install on your website for Facebook Ad Platform. This pixel will gather detail about the behaviour of your visitors and help you generate customized Facebook ads according to those behaviours.

Rolling out newer ads continuously is not exactly the answer to grow your PPC campaigns. Instead, focus on improving your PPC ads that are already performing well.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

Launching the Website of your Startup – What it involves

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Launching a website for your Startup is a milestone that you need to achieve. If done well, you get to reap many rewards that can take you a long way in the success of your business.

The advancements in technology have made it possible for anyone to create their own website without any formal training or skills. However, the process of creating a website does involve a few major challenges that you may have to face. Some of these include:

Looking for a minimum viable product

Although you might be tempted to add in a few extra features as well as sections, it is very important to look for a minimum viable product that seems feasible for your Startup. You will need to look for a product that gives you the features that you need to create your website. You can always add more features later.

Finalizing on layout and design

The choices that you make for your layout and design determines the kind of success you can achieve through your website. These are the ones that help your visitors form first impressions about your business. These are the ones that are responsible to motivate your visitors to take the desired action, affecting your conversions. The choice needs to be done very wisely.

Getting your On-site copy right

In today’s world where content is the king, there is no way you can take a chance with your on-site copy. The titles you choose for your pages should be perfect. It is up to you either to go with the usual “About Us” and “Contact Us” or come up with something creative. Each and every page should contain relevant and informative content. The copy should also emphasize your brand identity, while being unique and compelling.

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Optimizing your Website for the search engines

One thing you can never ignore in the online world of today is Search engine optimization or SEO. It adds up to your brand equity and improves the visibility of your website, in an inexpensive way. Successful SEO involves on-site and off-site content marketing as well as link building. You will need to understand how the Google algorithms work and use the right tactics to optimize your website.

Designing your Calls-to-action

Your CTAs are the ones that have the power to convert your visitors into your customers. These may be contact forms, purchase buttons or even callouts that you put at the end of your blog posts. They should be clear and easy to understand.

Choosing your hosting provider

Choosing the right hosting provider can affect the functionality of your website. If you go with a low-cost hosting provider, you may have to compromise on the functional limitations. You will need to choose one who gives you better up-times and excellent support, should something go wrong.

Once you get through all these hurdles, you should think of building the initial momentum once you launch your website. For this, you may have to use effective online marketing strategies like content marketing, PPC campaigns and Social Media Marketing to drive traffic to your website. The key to a successful launch of your website is always planning and preparation.

 

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com