How to Choose the Best Web Design Firm?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

If you have run an online search on Web Designing firms, I am sure you would have found many. However, not all of them may be good. When you want a website for your business you would want only the best web design firm that can understand y our requirements and give you exactly what you need, without making a big hole in your pocket.
website designDoing your homework well is of extreme importance while choosing a web design firm to design the website for your business. Building one yourself may not be feasible as it would take a lot of time and efforts, without giving you a professional outcome. Here are a few things that can help you decide on the best web design firm:

Experience of the firm

Here, not only do you have to focus on the number of websites the firm has designed but also on the kind of websites they have designed. Make sure they have the relevant industry experience. See what content management systems they use.

Portfolio for review

A good web design firm will always have an impressive website with an excellent portfolio of the kind of web sites they have developed for their clients. You can go through such portfolios and get in touch with the firm only if you like what you see. If a particular style appeals to you, you can tell the firm to do up a similar design for you.

Client References

If you have selected a good web design firm, they might give you a few customer references you’re your request. You can get in touch with these clients and find out what kind of experience they have had while working with this web design company. You can also ask relevant questions like how long it took for the website to be finished, how much did they end up paying and how satisfied they are with the design.

Prices

Of course money does play a huge role when selecting a good web design firm. Make sure all the costs are included in the pricing so that you don’t face any unwanted surprises at the end. Find out when and how you will have to make the payment so that you can arrange for the funds accordingly.

SEO experience

Many web design firms today also offer Search Engine Optimization as a package deal. This will save you a lot of money. Find out how much experience the web design firm has in SEO. Web Design and SEO are co-related and a good web design firm will be aware of this fact.

Social Media Marketing

The only way to connect with your customers at a personal level is through social media. A good web design firm will know what are the things that are to be kept in mind while setting up a Facebook Fan Page and customizing a Twitter Profile. The firm should also make sure your social media pages are aligned with and complement your web site.

Good web design firms are often difficult to find as they get hired by bigger clients. They are often overloaded with work and may not have the time to promote themselves. Therefore, it becomes even more important to do your research thoroughly while selecting a good web design firm.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com
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Why Orkut Failed? – A Case Study

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Orkut was the first ever social networking site that introduced the idea of socializing with friends online. In fact, it was launched way back in 2004, even before the term ‘social networking’ was invented.

orkut

Those were the times when Orkut had become an addiction for most of us. Everyone that we knew had to have an Orkut profile and it was fun connecting with them through the site. It was a fad that would keep us in front of the screen for hours together.

However, with the introduction of Facebook that obviously offered better features, the popularity of Orkut came down. The name was nowhere even in remembrance after a while. The result was a close down that no one probably even objected with. The reasons for the failure of Orkut were many; yet the major ones included:

Technicalities

While Facebook used the simple web language PHP, Orkut was based on two languages – ASP for the front-end and Open Social and JavaScript for back-end. This made it difficult to introduce apps that so easily came up on Facebook. Also, Orkut would take a very long time to open up which led to a lot of disappointment for the users.

Sharing Options

Social networking is all about sharing which Orkut probably never understood. It didn’t include any of the social sharing modules or plugins that are so common in all other social networking sites. So, if you had to share something on Orkut, you had to open it on a new tab and then copy paste the content there, which became too cumbersome for many.

Searching

You had to logon to Orkut to look for people. When looking for a person, the results would never show up a list of people with the same names. This could have been a security issue; but there was always the option of helping people view details in a protected way without hiding the entire information.

Promotions

There was no option on Orkut for businesses to open and promote their pages. This made many promoters lose interest in using this application. There was option to create communities; yet the updates would never appear on the home page. You had to go into the community page to look for updates if any.

Entertainment

The major reason behind the survival of so many social networking sites is entertainment or the fun quotient. Orkut totally missed out on entertainment. It had hardly anything for users to hold on to.

Launch Timing

The timing that Google chose to launch Orkut was totally wrong. There was hardly any gap between the launching of Orkut and Facebook. Moreover, Orkut was still in a testing phase. It never ever got finalizedtill it was brought down. Google always treated Orkut as an application while Twitter and Facebook are companies that are completely dedicated to social networking.

The major reason for Orkut’s failure was in all probable Facebook ; yet Orkut took no steps to revive itself and match up to its rival. This made Orkut lose its grip on its users who made a rush to Facebook as soon as they started realizing the benefits.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com