Launching the Website of your Startup – What it involves

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Launching a website for your Startup is a milestone that you need to achieve. If done well, you get to reap many rewards that can take you a long way in the success of your business.

The advancements in technology have made it possible for anyone to create their own website without any formal training or skills. However, the process of creating a website does involve a few major challenges that you may have to face. Some of these include:

Looking for a minimum viable product

Although you might be tempted to add in a few extra features as well as sections, it is very important to look for a minimum viable product that seems feasible for your Startup. You will need to look for a product that gives you the features that you need to create your website. You can always add more features later.

Finalizing on layout and design

The choices that you make for your layout and design determines the kind of success you can achieve through your website. These are the ones that help your visitors form first impressions about your business. These are the ones that are responsible to motivate your visitors to take the desired action, affecting your conversions. The choice needs to be done very wisely.

Getting your On-site copy right

In today’s world where content is the king, there is no way you can take a chance with your on-site copy. The titles you choose for your pages should be perfect. It is up to you either to go with the usual “About Us” and “Contact Us” or come up with something creative. Each and every page should contain relevant and informative content. The copy should also emphasize your brand identity, while being unique and compelling.

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Optimizing your Website for the search engines

One thing you can never ignore in the online world of today is Search engine optimization or SEO. It adds up to your brand equity and improves the visibility of your website, in an inexpensive way. Successful SEO involves on-site and off-site content marketing as well as link building. You will need to understand how the Google algorithms work and use the right tactics to optimize your website.

Designing your Calls-to-action

Your CTAs are the ones that have the power to convert your visitors into your customers. These may be contact forms, purchase buttons or even callouts that you put at the end of your blog posts. They should be clear and easy to understand.

Choosing your hosting provider

Choosing the right hosting provider can affect the functionality of your website. If you go with a low-cost hosting provider, you may have to compromise on the functional limitations. You will need to choose one who gives you better up-times and excellent support, should something go wrong.

Once you get through all these hurdles, you should think of building the initial momentum once you launch your website. For this, you may have to use effective online marketing strategies like content marketing, PPC campaigns and Social Media Marketing to drive traffic to your website. The key to a successful launch of your website is always planning and preparation.

 

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com
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How to Choose the Best Web Design Firm?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

If you have run an online search on Web Designing firms, I am sure you would have found many. However, not all of them may be good. When you want a website for your business you would want only the best web design firm that can understand y our requirements and give you exactly what you need, without making a big hole in your pocket.
website designDoing your homework well is of extreme importance while choosing a web design firm to design the website for your business. Building one yourself may not be feasible as it would take a lot of time and efforts, without giving you a professional outcome. Here are a few things that can help you decide on the best web design firm:

Experience of the firm

Here, not only do you have to focus on the number of websites the firm has designed but also on the kind of websites they have designed. Make sure they have the relevant industry experience. See what content management systems they use.

Portfolio for review

A good web design firm will always have an impressive website with an excellent portfolio of the kind of web sites they have developed for their clients. You can go through such portfolios and get in touch with the firm only if you like what you see. If a particular style appeals to you, you can tell the firm to do up a similar design for you.

Client References

If you have selected a good web design firm, they might give you a few customer references you’re your request. You can get in touch with these clients and find out what kind of experience they have had while working with this web design company. You can also ask relevant questions like how long it took for the website to be finished, how much did they end up paying and how satisfied they are with the design.

Prices

Of course money does play a huge role when selecting a good web design firm. Make sure all the costs are included in the pricing so that you don’t face any unwanted surprises at the end. Find out when and how you will have to make the payment so that you can arrange for the funds accordingly.

SEO experience

Many web design firms today also offer Search Engine Optimization as a package deal. This will save you a lot of money. Find out how much experience the web design firm has in SEO. Web Design and SEO are co-related and a good web design firm will be aware of this fact.

Social Media Marketing

The only way to connect with your customers at a personal level is through social media. A good web design firm will know what are the things that are to be kept in mind while setting up a Facebook Fan Page and customizing a Twitter Profile. The firm should also make sure your social media pages are aligned with and complement your web site.

Good web design firms are often difficult to find as they get hired by bigger clients. They are often overloaded with work and may not have the time to promote themselves. Therefore, it becomes even more important to do your research thoroughly while selecting a good web design firm.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Why Orkut Failed? – A Case Study

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Orkut was the first ever social networking site that introduced the idea of socializing with friends online. In fact, it was launched way back in 2004, even before the term ‘social networking’ was invented.

orkut

Those were the times when Orkut had become an addiction for most of us. Everyone that we knew had to have an Orkut profile and it was fun connecting with them through the site. It was a fad that would keep us in front of the screen for hours together.

However, with the introduction of Facebook that obviously offered better features, the popularity of Orkut came down. The name was nowhere even in remembrance after a while. The result was a close down that no one probably even objected with. The reasons for the failure of Orkut were many; yet the major ones included:

Technicalities

While Facebook used the simple web language PHP, Orkut was based on two languages – ASP for the front-end and Open Social and JavaScript for back-end. This made it difficult to introduce apps that so easily came up on Facebook. Also, Orkut would take a very long time to open up which led to a lot of disappointment for the users.

Sharing Options

Social networking is all about sharing which Orkut probably never understood. It didn’t include any of the social sharing modules or plugins that are so common in all other social networking sites. So, if you had to share something on Orkut, you had to open it on a new tab and then copy paste the content there, which became too cumbersome for many.

Searching

You had to logon to Orkut to look for people. When looking for a person, the results would never show up a list of people with the same names. This could have been a security issue; but there was always the option of helping people view details in a protected way without hiding the entire information.

Promotions

There was no option on Orkut for businesses to open and promote their pages. This made many promoters lose interest in using this application. There was option to create communities; yet the updates would never appear on the home page. You had to go into the community page to look for updates if any.

Entertainment

The major reason behind the survival of so many social networking sites is entertainment or the fun quotient. Orkut totally missed out on entertainment. It had hardly anything for users to hold on to.

Launch Timing

The timing that Google chose to launch Orkut was totally wrong. There was hardly any gap between the launching of Orkut and Facebook. Moreover, Orkut was still in a testing phase. It never ever got finalizedtill it was brought down. Google always treated Orkut as an application while Twitter and Facebook are companies that are completely dedicated to social networking.

The major reason for Orkut’s failure was in all probable Facebook ; yet Orkut took no steps to revive itself and match up to its rival. This made Orkut lose its grip on its users who made a rush to Facebook as soon as they started realizing the benefits.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Mobile Friendly Website – The Need of the Hour

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

“I have a beautiful website that looks excellent on desktops and laptops; why should I waste money on creating a mobile friendly website?”

This is what you may be thinking as a business owner. But you are absolutely wrong!

With more and more people preferring to use their mobile phones over laptops or desktops, you are only going to lose out on your customers as well as potential customers by not going in for a mobile friendly website.

Did you know that more than 50% of online searches are done through mobile phones?

In fact this number could go up to 92% if you look at the local searches.

Very soon mobile internet access might even out do fixed online access.

Do you actually want to give up on all that potential business?

Here are a few more startling facts that can make you think again….

57% visitors will just abandon your website if you don’t make it mobile friendly.
47% users would never recommend non-mobile friendly websites to their friends.Standard websites, though mobile-responsive, do not read well on smart phones. People hate to zoom in or zoom out if they have to read the text written on your website. They might as well abandon your site and choose one of your competitors’ if they have made it mobile-friendly.

moblie freindly    Mobile Friendly.png

If you want people to view your website on their mobile phones, you will have to optimize your website for mobiles. Although this may cost some money, it is definitely worth it in the long run.

 

 

 

Benefits of Mobile friendly websites:

There are many benefits of creating mobile-friendly websites for your businesses and these include:

Better User Experience
A mobile-friendly website will be appreciated by your potential clients as it makes them view the information easily through their mobile phones. By enhancing their user experience your website will also get increased visibility. You should however focus on including only that information which communicates your brand message very clearly.

Competitive Edge
By creating a mobile-friendly website you will be enjoying an excellent edge over your competitors who have not yet thought about taking this step. Not only will you be able to retain your existing customers you will also be able to attract the customers who were till now loyal to your competitors.

Faster loading speed
A mobile optimized website will load much faster on a mobile than a website that is not been optimized. This means the user will be able to view your site within 6 to 10 seconds of clicking on the link. This will reduce the chances of bounces and improve the chances of conversions

Search Engine Optimization
With Google penalizing websites which are not yet optimized for mobile, you will be standing a better chance of showing up on the first page of results when a user looks for a product or service that you offer.

There are definitely a lot more benefits of having a mobile friendly website. However, the most important thing is to ensure the information given on your website is clearly visible by all users, irrespective of the kind of device they use to visit your website.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Why do even Small Businesses need Websites?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

If you want your business to survive in today’s market you have to own a website, irrespective of how big or small your business is. Most people may think websites are not necessary for small businesses. But this is not true, especially in today’s world!

Most of the users look up businesses on Google today. Gone are those days when people would call up a directory service and ask for a particular number. They need all your information right there in front of their eyes – your working hours, your store location, the products or services you offer, the pricing, the features, the payment methods and so on. Today, if you do not have an online presence, you are sure to lose your customers to your competitor who may have a website with all the information.

Website Development Company

Here are a few strong reasons if you want to know why you may need a website, although you are just a small business:

To stay ahead of your competitors

Not all your competitors may have web presence. If you don’t want to lose your customers to them, you should have a website. Make sure you add a printable map through which customers can conveniently find the location of your store.

To be found by all

When you hand over a business card to your customer, there are high chances that your customer may misplace that card. However, if you have a website your customers can always find you wherever they are. They will have access to all information they ever want. They may even recommend you to their friends and family members.

Website Designing Company

To achieve credibility

Having a web presence will make you seem genuine and trustworthy to your customers. They will be more inclined to do business with you.

To establish long-term relationship with your customers

By having a website you can be in constant touch with your customers. You can publish blogs and send them newsletters or emails to keep them updated with things that are going on in your business. Through your website, your customers will be able to reach you any time of the day and through any medium. As and when they send emails to you, you can reply and lay the foundation to establish a strong relationship with them.

To promote your business

A website is more or less a one-time expenditure that does a lot to promote your business. You can keep driving more and more traffic to your website and create awareness about your business in the minds of more and more visitors. No other form of advertising will be able to do this for you. You can keep updating the information on your website as and when you feel like. It is a great way to showcase your business.

Digital-Marketing

Your website is like your silent partner that helps your customers know more about your business easily. It is a great way to communicate with your customers. In future if you wish to expand your business, a website can prove to be the greatest asset of all times.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Why eCommerce is a must thing?

About the author

Dr. Hitesh Sharma is an expert of ecommerce and has worked for 8 years on Wool Overs websites. Wool Overs websites are live in UK, US and 7 other countries and have almost 1.5 million customers. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA,Canada & Europe. He is also an author and has written the book “12 Secrets To Retire Young, Healthy, Wealthy & Happy”.
Before you jump into the why part let me ask you 2 straight questions which can help you understand this topic better.

 

  •  Whatever you are doing today is doing for financial security or financial freedom?

Financial security is your day job or your self-employment and financial freedom is the stage where you don’t have to work for money and instead money is working for you even when you are sleeping.

 

  •  Your current status is leading you to the financial freedom?

Now eCommerce is one of the best way today to take you to the financial freedom. It works even when you are sleeping. You can automate your businesses and even outsource all the things while your business earns for you and for the expenses itself.

I got the financial freedom at the age of 31 only following this model and so can you. I have also written the book “12 secrets to retire young, healthy, wealthy and happy” going live this week.

One more thing, you don’t need to have the best products to make it a success. The least important part of a business is its product. Does McDonalds really make the best burger on earth? Seems pretty unlikely.

MacDonald Burger.jpg

They have the right marketing team which makes them the best burger seller on the earth. In the same way you need the best team, not the best product.

Find the best team to create and market your ecommerce and once your eCommerce has been setup, you’ll realize what true financial freedom is!

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com