How to Choose the Best Web Design Firm?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

If you have run an online search on Web Designing firms, I am sure you would have found many. However, not all of them may be good. When you want a website for your business you would want only the best web design firm that can understand y our requirements and give you exactly what you need, without making a big hole in your pocket.
website designDoing your homework well is of extreme importance while choosing a web design firm to design the website for your business. Building one yourself may not be feasible as it would take a lot of time and efforts, without giving you a professional outcome. Here are a few things that can help you decide on the best web design firm:

Experience of the firm

Here, not only do you have to focus on the number of websites the firm has designed but also on the kind of websites they have designed. Make sure they have the relevant industry experience. See what content management systems they use.

Portfolio for review

A good web design firm will always have an impressive website with an excellent portfolio of the kind of web sites they have developed for their clients. You can go through such portfolios and get in touch with the firm only if you like what you see. If a particular style appeals to you, you can tell the firm to do up a similar design for you.

Client References

If you have selected a good web design firm, they might give you a few customer references you’re your request. You can get in touch with these clients and find out what kind of experience they have had while working with this web design company. You can also ask relevant questions like how long it took for the website to be finished, how much did they end up paying and how satisfied they are with the design.

Prices

Of course money does play a huge role when selecting a good web design firm. Make sure all the costs are included in the pricing so that you don’t face any unwanted surprises at the end. Find out when and how you will have to make the payment so that you can arrange for the funds accordingly.

SEO experience

Many web design firms today also offer Search Engine Optimization as a package deal. This will save you a lot of money. Find out how much experience the web design firm has in SEO. Web Design and SEO are co-related and a good web design firm will be aware of this fact.

Social Media Marketing

The only way to connect with your customers at a personal level is through social media. A good web design firm will know what are the things that are to be kept in mind while setting up a Facebook Fan Page and customizing a Twitter Profile. The firm should also make sure your social media pages are aligned with and complement your web site.

Good web design firms are often difficult to find as they get hired by bigger clients. They are often overloaded with work and may not have the time to promote themselves. Therefore, it becomes even more important to do your research thoroughly while selecting a good web design firm.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Why Orkut Failed? – A Case Study

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Orkut was the first ever social networking site that introduced the idea of socializing with friends online. In fact, it was launched way back in 2004, even before the term ‘social networking’ was invented.

orkut

Those were the times when Orkut had become an addiction for most of us. Everyone that we knew had to have an Orkut profile and it was fun connecting with them through the site. It was a fad that would keep us in front of the screen for hours together.

However, with the introduction of Facebook that obviously offered better features, the popularity of Orkut came down. The name was nowhere even in remembrance after a while. The result was a close down that no one probably even objected with. The reasons for the failure of Orkut were many; yet the major ones included:

Technicalities

While Facebook used the simple web language PHP, Orkut was based on two languages – ASP for the front-end and Open Social and JavaScript for back-end. This made it difficult to introduce apps that so easily came up on Facebook. Also, Orkut would take a very long time to open up which led to a lot of disappointment for the users.

Sharing Options

Social networking is all about sharing which Orkut probably never understood. It didn’t include any of the social sharing modules or plugins that are so common in all other social networking sites. So, if you had to share something on Orkut, you had to open it on a new tab and then copy paste the content there, which became too cumbersome for many.

Searching

You had to logon to Orkut to look for people. When looking for a person, the results would never show up a list of people with the same names. This could have been a security issue; but there was always the option of helping people view details in a protected way without hiding the entire information.

Promotions

There was no option on Orkut for businesses to open and promote their pages. This made many promoters lose interest in using this application. There was option to create communities; yet the updates would never appear on the home page. You had to go into the community page to look for updates if any.

Entertainment

The major reason behind the survival of so many social networking sites is entertainment or the fun quotient. Orkut totally missed out on entertainment. It had hardly anything for users to hold on to.

Launch Timing

The timing that Google chose to launch Orkut was totally wrong. There was hardly any gap between the launching of Orkut and Facebook. Moreover, Orkut was still in a testing phase. It never ever got finalizedtill it was brought down. Google always treated Orkut as an application while Twitter and Facebook are companies that are completely dedicated to social networking.

The major reason for Orkut’s failure was in all probable Facebook ; yet Orkut took no steps to revive itself and match up to its rival. This made Orkut lose its grip on its users who made a rush to Facebook as soon as they started realizing the benefits.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Mobile Friendly Website – The Need of the Hour

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

“I have a beautiful website that looks excellent on desktops and laptops; why should I waste money on creating a mobile friendly website?”

This is what you may be thinking as a business owner. But you are absolutely wrong!

With more and more people preferring to use their mobile phones over laptops or desktops, you are only going to lose out on your customers as well as potential customers by not going in for a mobile friendly website.

Did you know that more than 50% of online searches are done through mobile phones?

In fact this number could go up to 92% if you look at the local searches.

Very soon mobile internet access might even out do fixed online access.

Do you actually want to give up on all that potential business?

Here are a few more startling facts that can make you think again….

57% visitors will just abandon your website if you don’t make it mobile friendly.
47% users would never recommend non-mobile friendly websites to their friends.Standard websites, though mobile-responsive, do not read well on smart phones. People hate to zoom in or zoom out if they have to read the text written on your website. They might as well abandon your site and choose one of your competitors’ if they have made it mobile-friendly.

moblie freindly    Mobile Friendly.png

If you want people to view your website on their mobile phones, you will have to optimize your website for mobiles. Although this may cost some money, it is definitely worth it in the long run.

 

 

 

Benefits of Mobile friendly websites:

There are many benefits of creating mobile-friendly websites for your businesses and these include:

Better User Experience
A mobile-friendly website will be appreciated by your potential clients as it makes them view the information easily through their mobile phones. By enhancing their user experience your website will also get increased visibility. You should however focus on including only that information which communicates your brand message very clearly.

Competitive Edge
By creating a mobile-friendly website you will be enjoying an excellent edge over your competitors who have not yet thought about taking this step. Not only will you be able to retain your existing customers you will also be able to attract the customers who were till now loyal to your competitors.

Faster loading speed
A mobile optimized website will load much faster on a mobile than a website that is not been optimized. This means the user will be able to view your site within 6 to 10 seconds of clicking on the link. This will reduce the chances of bounces and improve the chances of conversions

Search Engine Optimization
With Google penalizing websites which are not yet optimized for mobile, you will be standing a better chance of showing up on the first page of results when a user looks for a product or service that you offer.

There are definitely a lot more benefits of having a mobile friendly website. However, the most important thing is to ensure the information given on your website is clearly visible by all users, irrespective of the kind of device they use to visit your website.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Why do even Small Businesses need Websites?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

If you want your business to survive in today’s market you have to own a website, irrespective of how big or small your business is. Most people may think websites are not necessary for small businesses. But this is not true, especially in today’s world!

Most of the users look up businesses on Google today. Gone are those days when people would call up a directory service and ask for a particular number. They need all your information right there in front of their eyes – your working hours, your store location, the products or services you offer, the pricing, the features, the payment methods and so on. Today, if you do not have an online presence, you are sure to lose your customers to your competitor who may have a website with all the information.

Website Development Company

Here are a few strong reasons if you want to know why you may need a website, although you are just a small business:

To stay ahead of your competitors

Not all your competitors may have web presence. If you don’t want to lose your customers to them, you should have a website. Make sure you add a printable map through which customers can conveniently find the location of your store.

To be found by all

When you hand over a business card to your customer, there are high chances that your customer may misplace that card. However, if you have a website your customers can always find you wherever they are. They will have access to all information they ever want. They may even recommend you to their friends and family members.

Website Designing Company

To achieve credibility

Having a web presence will make you seem genuine and trustworthy to your customers. They will be more inclined to do business with you.

To establish long-term relationship with your customers

By having a website you can be in constant touch with your customers. You can publish blogs and send them newsletters or emails to keep them updated with things that are going on in your business. Through your website, your customers will be able to reach you any time of the day and through any medium. As and when they send emails to you, you can reply and lay the foundation to establish a strong relationship with them.

To promote your business

A website is more or less a one-time expenditure that does a lot to promote your business. You can keep driving more and more traffic to your website and create awareness about your business in the minds of more and more visitors. No other form of advertising will be able to do this for you. You can keep updating the information on your website as and when you feel like. It is a great way to showcase your business.

Digital-Marketing

Your website is like your silent partner that helps your customers know more about your business easily. It is a great way to communicate with your customers. In future if you wish to expand your business, a website can prove to be the greatest asset of all times.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

The Technology Demands The Change – A Case Study of Nokia & Yahoo

About the author

Dr. Hitesh Sharma is an expert of ecommerce and has worked for 8 years on Wool Overs websites. Wool Overs websites are live in UK, US and 7 other countries and have almost 1.5 million customers. He owns a software company “Digitize Software Pvt. Ltd. “, an export house “Bless International” and few ecommerce businesses in the USA, Canada & Europe. He is also an author and has written the book “12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

In last few years we have seen the rise and fall of two technology giants Nokia and Yahoo. They went from being the market leaders to a sellout. What was the wrong with their approach?

nokia

When Nokia launched Nokia 6110 Nokia 6110& Nokia 5110 Nokia 5110 in 1997 It was the King of the mobile market.  They were the the largest mobile phone manufacturer for fourteen consecutive years and only lost this position to Samsung in 2012.

However, Success doesn’t last forever until you do not work hard to meet up the expectations of coming generations and understand the competition and keep analyzing the market.

Nokia’s CEO Stephen Elop ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. So he was convinced that they didn’t do anything wrong but the truth is that Nokia didn’t do the right thing i.e. to change with the time. When even phones started being smart, Nokia management didn’t. In the technological world if you won’t adopt the new technologies and would be ignorant of the changes around, you’ll finish sooner or later. Nokia stuck to their OS Symbian while the world was shifting to iOS & Android. They didn’t understand that timely and didn’t do anything to either compete them technologically or by adapting the Android. This resulted the market value decline of Nokia by 90% in just 6 years by the end of 2013.

yahoo

Nokia killed it itself and so did Yahoo  y logo !

Nokia killed it itself and so did Yahoo! Yahoo was 27 times bigger company than Apple just 16 years ago. Yahoo was no. 1 in the technology companies and now Apple is the no. 1 and Yahoo is not even in the top 5. Their market cap was $128 billion in the year 2000. It was sold in just 4.83 billion after the 16 years. This was less than the 4% of its value in 2000 and the share value has decreased by 90% in the last 16 years.

Yahoo got 2 chances to buy Google in 1997 for just $1 million and then again in 2002 for $5 billion and could not accumulate the opportunity and did the same mistake twice. They could have bought Facebook in 2006 for 1.23% of today’s valuation i.e. $1.1 billion but they lost the opportunity here too. They were offered $40 billion by Microsoft in 2008 and they refused to be sold then.

Yahoo always stayed in the confusion if it’s a tech company or a media company and failed at both the parts. They bought Flickr in 2005 and just kept that to image sharing only and lost the revenues there. In 2013 they bought Tumblr and started giving the ads immediately and the angry users started quitting the website.

Yahoo couldn’t update it on the smart technologies like Google and Facebook kept doing and lost the battle..

Conclusion: Those who refuse to learn & improve, will definitely one day become redundant & not relevant to the industry. They will learn the lesson in a hard & expensive way

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Why eCommerce is a must thing?

About the author

Dr. Hitesh Sharma is an expert of ecommerce and has worked for 8 years on Wool Overs websites. Wool Overs websites are live in UK, US and 7 other countries and have almost 1.5 million customers. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA,Canada & Europe. He is also an author and has written the book “12 Secrets To Retire Young, Healthy, Wealthy & Happy”.
Before you jump into the why part let me ask you 2 straight questions which can help you understand this topic better.

 

  •  Whatever you are doing today is doing for financial security or financial freedom?

Financial security is your day job or your self-employment and financial freedom is the stage where you don’t have to work for money and instead money is working for you even when you are sleeping.

 

  •  Your current status is leading you to the financial freedom?

Now eCommerce is one of the best way today to take you to the financial freedom. It works even when you are sleeping. You can automate your businesses and even outsource all the things while your business earns for you and for the expenses itself.

I got the financial freedom at the age of 31 only following this model and so can you. I have also written the book “12 secrets to retire young, healthy, wealthy and happy” going live this week.

One more thing, you don’t need to have the best products to make it a success. The least important part of a business is its product. Does McDonalds really make the best burger on earth? Seems pretty unlikely.

MacDonald Burger.jpg

They have the right marketing team which makes them the best burger seller on the earth. In the same way you need the best team, not the best product.

Find the best team to create and market your ecommerce and once your eCommerce has been setup, you’ll realize what true financial freedom is!

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Selecting the right software company for your work

About the author

Dr. Hitesh Sharma is the director and co founder of Digitize Software Pvt. Ltd. and has 16 years of experience of IT sector which includes 6 years in BCA & MCA and 10 years of work experience with clientele all over the globe. He has also worked with very successful UK wool knitwear eCommerce company Wool Overs for 8 years and is creator of all their websites.
You are living in the info era and equipping your business with the digital tools is not a choice anymore and is a compulsion. If you won’t do that you’ll get behind the competition.
Selecting a right software company/Freelancer brings a lot of headache. Doesn’t it? And who have dealt with this could find the following familiar:-

…Communication issues with non-native English speakers?
… Sloppy work that’s full of spelling issues and other obvious errors?
…Missed deadlines?
…Developers raising the price midway through the project?
…Poor design aesthetics and misinterpreted visions?
…People failing to deliver?

To find a reliable source few points which can help you get things done in a smoother way-

• Get your requirements clear:- If you have to spend an extra week or even two to get your requirements clear and all documented then do that. The time spent before starting a work saves x5 time to finish the work. So get ready what exactly you want before you start searching the software agency.

• See the track record:- When you have shortlisted the software agencies then ask for the reference of their previous work and drop an email to the reference enquiring about their professionalism and dedication

• Get the basic structure:- Get the basic structure of software program or website from the agency to understand the flow and discuss the things so both the parties are clear what is the end result.

• Look for quality rather than money: – Good resources are not cheap resources. You can either have quality or low budget. So pay fair money to the quality resources and get the quality work done.

Following these simple rules I am sure you can get your requirement completed in a smoother way.

To your success
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd.
info@digitizesoft.com