Creating CTAs That Actually Convert

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

One factor that is crucial in determining the success or failure of your website is CTA or Call-to-Action. This is therefore something that deserves your undivided attention.Call to Action

Here are a few things you need to keep in mind if you wish to ace your Calls-to-Action:

Start defining your Goals

Before you go ahead with designing a CTA, it is important to understand the very purpose of your online presence. Ask yourself what exactly you are trying to achieve by setting up your website? The answer to this question will help you determine how you need to use your CTA.

Understand the Expectations of your Audience

Unless you are going to give your audience what they expect, you cannot achieve your objectives in business. Find out why they landed up on your site and what they were looking for. This will give you a fair idea about what their expectations are. Accordingly you can customize the content and phrase your CTA.

Make it Clear and Visible

The importance of visibility of a CTA cannot be stressed enough. However well you may have phrased your CTA, if your visitors cannot spot it, it is an absolute waste. Pay utmost attention to:

Your Color Palette: The color combination that you choose should accentuate your CTA.  Instead of going for clashing colors, use a contrast that will make your CTA stand out.

The Size: While too big a CTA may lead to frustrated visitors, a very small one can destroy the entire purpose of using a CTA. Do some trial and error and choose an appropriately sized CTA button with correct proportions.

The Location: Make sure you choose a prominent spot on your Web Page to place your CTA. Include a lot of white space around the button so that visitors do not get distracted. Use the right content to prepare the visitors to be ready for your CTA.

Keep It Short and Simple

The CTA that you use is not something that has to describe the benefits that you promise your users. It is an action that you describe in a straightforward way. A few examples include – “Register for a Free Trial,” “Buy This,” or “Download This.”

Make it Compelling

Your CTA should start with a powerful verb that determines what is going to happen next. It is this kind of invitation that compels your visitors to take the desired action. It helps them justify their decision by increasing their confidence levels.

Add in a Sense of Urgency

You can add in words like “Today,” “Right Away,” “Here” or “Now,” towards the end of your CTA text. This will strengthen the impact of your CTA and prompt the users to take immediate action.

Use Incentives

Rewarding your Users with an incentive every time they take the action that you desire is a good way to increase the effectiveness of your CTA. For instance your CTA could be something like – “Download straight to your Device,” “Start your Free Trial,” or “Create your Own Blog.”

While CTAs are a very important aspect of your website, you cannot neglect the rest of your site. Through your site design, textual content and images, you should focus on creating an atmosphere that motivates the visitors to follow the CTA. Also, keep tracking the success of your CTA and improve upon it whenever possible.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

Launching the Website of your Startup – What it involves

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Launching a website for your Startup is a milestone that you need to achieve. If done well, you get to reap many rewards that can take you a long way in the success of your business.

The advancements in technology have made it possible for anyone to create their own website without any formal training or skills. However, the process of creating a website does involve a few major challenges that you may have to face. Some of these include:

Looking for a minimum viable product

Although you might be tempted to add in a few extra features as well as sections, it is very important to look for a minimum viable product that seems feasible for your Startup. You will need to look for a product that gives you the features that you need to create your website. You can always add more features later.

Finalizing on layout and design

The choices that you make for your layout and design determines the kind of success you can achieve through your website. These are the ones that help your visitors form first impressions about your business. These are the ones that are responsible to motivate your visitors to take the desired action, affecting your conversions. The choice needs to be done very wisely.

Getting your On-site copy right

In today’s world where content is the king, there is no way you can take a chance with your on-site copy. The titles you choose for your pages should be perfect. It is up to you either to go with the usual “About Us” and “Contact Us” or come up with something creative. Each and every page should contain relevant and informative content. The copy should also emphasize your brand identity, while being unique and compelling.

Untitled design.png

Optimizing your Website for the search engines

One thing you can never ignore in the online world of today is Search engine optimization or SEO. It adds up to your brand equity and improves the visibility of your website, in an inexpensive way. Successful SEO involves on-site and off-site content marketing as well as link building. You will need to understand how the Google algorithms work and use the right tactics to optimize your website.

Designing your Calls-to-action

Your CTAs are the ones that have the power to convert your visitors into your customers. These may be contact forms, purchase buttons or even callouts that you put at the end of your blog posts. They should be clear and easy to understand.

Choosing your hosting provider

Choosing the right hosting provider can affect the functionality of your website. If you go with a low-cost hosting provider, you may have to compromise on the functional limitations. You will need to choose one who gives you better up-times and excellent support, should something go wrong.

Once you get through all these hurdles, you should think of building the initial momentum once you launch your website. For this, you may have to use effective online marketing strategies like content marketing, PPC campaigns and Social Media Marketing to drive traffic to your website. The key to a successful launch of your website is always planning and preparation.

 

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com