Launching a website for your Startup is a milestone that you need to achieve. If done well, you get to reap many rewards that can take you a long way in the success of your business.
The advancements in technology have made it possible for anyone to create their own website without any formal training or skills. However, the process of creating a website does involve a few major challenges that you may have to face. Some of these include:
Looking for a minimum viable product
Although you might be tempted to add in a few extra features as well as sections, it is very important to look for a minimum viable product that seems feasible for your Startup. You will need to look for a product that gives you the features that you need to create your website. You can always add more features later.
Finalizing on layout and design
The choices that you make for your layout and design determines the kind of success you can achieve through your website. These are the ones that help your visitors form first impressions about your business. These are the ones that are responsible to motivate your visitors to take the desired action, affecting your conversions. The choice needs to be done very wisely.
Getting your On-site copy right
In today’s world where content is the king, there is no way you can take a chance with your on-site copy. The titles you choose for your pages should be perfect. It is up to you either to go with the usual “About Us” and “Contact Us” or come up with something creative. Each and every page should contain relevant and informative content. The copy should also emphasize your brand identity, while being unique and compelling.
Optimizing your Website for the search engines
One thing you can never ignore in the online world of today is Search engine optimization or SEO. It adds up to your brand equity and improves the visibility of your website, in an inexpensive way. Successful SEO involves on-site and off-site content marketing as well as link building. You will need to understand how the Google algorithms work and use the right tactics to optimize your website.
Designing your Calls-to-action
Your CTAs are the ones that have the power to convert your visitors into your customers. These may be contact forms, purchase buttons or even callouts that you put at the end of your blog posts. They should be clear and easy to understand.
Choosing your hosting provider
Choosing the right hosting provider can affect the functionality of your website. If you go with a low-cost hosting provider, you may have to compromise on the functional limitations. You will need to choose one who gives you better up-times and excellent support, should something go wrong.
Once you get through all these hurdles, you should think of building the initial momentum once you launch your website. For this, you may have to use effective online marketing strategies like content marketing, PPC campaigns and Social Media Marketing to drive traffic to your website. The key to a successful launch of your website is always planning and preparation.
Dr. Hitesh Sharma
Digitize Software Pvt. Ltd. & Bless International Exports