Are you promoting your Website on all Places?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Do you have a Facebook Page?

What about Twitter or Instagram?

Are you getting enough traffic on your website?

If you have answered a Yes for the first two and a No for the last one, there is a lot more you need to do in order to promote your website.

are you promoting website.jpg

Here are a few more sites you should focus on

YouTube

Did you know YouTube is the number two search engine? This is exactly why you should be promoting your business on YouTube. You will find more than a billion users on YouTube. If you want to reach out to all of them you will have to create and upload your own video content. Make it funnier, edgier and better. You could even upload a tutorial to teach something new. A few useful tips could be welcome too. The moment you start getting a few views and shares, Google will start indexing your content. This will start driving a lot of traffic to your site.

Question and Answer Platforms

Many a times people end up asking a lot of esoteric questions on Google, which points them to discussions happening on Q&A forums such as Quora, Wikihow and Yahoo! Answers. These sites are highly optimized for search engines because of the keywords they use. Also, they are updated regularly and engaged by users. However, one thing to note is that this is not a place to promote your product. You can engage with the users here and subtly drop in your URL in the comment you make. While increasing your backlinks, this will start driving targeted traffic to your site.

Snapchat

If your target audience includes the Generation Z, you will have to sign up for Snapchat. You can start by sending a few evocative and fun snaps to your prospects. Do a bit of research and build your brand awareness here. You are sure to get many followers.

Social Bookmarking sites

These are sites such as Digg, Reddit, Delicious, Stumbleupon, Pinterest, Scoop it and Newsvine where like-minded people browse, explore and even share their most favorite blog posts, web pages, videos and articles. Joining up such sites can help you spread your URL in the fastest way. It can also help in promoting your website through other people’s shares, likes, mentions and votes. The result would be some invaluable backlinks and a lot of traffic to your site.

Industry Directories

While Yahoo! Local Listings, Google My Business and Bing Places for Business are a must, you should also list yourself on industry specific business listings that pertain to your niche. For example, if you are into real estate, you could run an online search on “real estate listing directories” and join them for a big payoff.

Your Visitor’s Inbox

One thing that will never go out of style is email. To be a successful brand, you should always keep connecting with your visitors by sending them tips, ideas and inspirations through emails. Don’t just write when you need to say something; you can even write to wish happy birthday and maybe send in a coupon to show your concern.

Blog

Through blogs you can provide authentic, inspiring and original content to create awareness and trust for your Brand. Upload regular content, using long tail keywords to optimize your blog in a better way. You can also try guest blogging.

Whatever place you choose to promote your website, make sure you give full details including your website URL, social media pages, email ID and phone number. This will make it easier for your prospects to get in touch with you.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

How to improve your existing PPC Campaigns?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

Not all get to benefit from Pay-Per-Click Campaigns and the ones that do usually are very analytical. These are the ones that don’t mind trying out new things when it comes to advertising. Yes, there is a price to pay; but without experimenting there is no way you can grow your PPC campaigns. The longer you wait, the faster you are letting your competitors grow.

In case you have already jumped into PPC, here are a few steps that can help you grow your campaigns and improve your returns:

Try shifting the placement of your Ads

If you are thinking you will do well by placing your ad right at the top of the Google Search Page, you may not be completely right. Most ads tend to do well when placed in other positions too. The only way is to experiment with your ad positions and find out how well they perform.

Improve your ads with long-tail keywords

Many internet users tend to use long-tail or descriptive phrases to search for information. It is these people who are likely to convert much more easily. You can target your audience better by using long-tail keywords. Although you might be reaching a smaller audience, you will see a definite increase in your conversions, while reducing your cost-per-click charges.

To give an example, a person who is looking to shop for a television, might enter a search phrase like ‘HDTV’ or ‘HDTV Reviews,’ while a person who might actually be interested in buying a television may look for something like ‘Panasonic 43” Plasma TV HVD3002 best price.’ Focusing on such long-tail keywords may bring to you people who are actually willing to convert.

Focus on Facebook Ads

PPC campaigns on Facebook can prove very successful too. It is not about keywords here; but more about layering your customers. In fact you can go one step further and delve deeper into the demographics of your audience. Try to target their purchasing habits, specific behaviours, interests and employment types. Create buyer personas and layer them one on top of the other. The conversions for your PPC ads will improve dramatically.

pay per click.jpg         facebook ads

Use your PPC Strategy for Remarketing

PPC campaigns are not all about creating new audiences; they are about remarketing too. In fact by remarketing your PPC ads you would be targeting people who are already your customers. Therefore re-selling to them would not take too much time. You can use the AdWords feature called RLSA or Remarketing Lists for Search Ads, through which you can customize your ads for your existing customers. There after you may tailor your ads and bids to target those people whenever they enter their searches. With RLSA campaigns, you can achieve twice the click-through rates, while reducing your cost-per-clicks to almost 50%.

There is a tracking pixel that you may install on your website for Facebook Ad Platform. This pixel will gather detail about the behaviour of your visitors and help you generate customized Facebook ads according to those behaviours.

Rolling out newer ads continuously is not exactly the answer to grow your PPC campaigns. Instead, focus on improving your PPC ads that are already performing well.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

 

How to Choose the Best Web Design Firm?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

If you have run an online search on Web Designing firms, I am sure you would have found many. However, not all of them may be good. When you want a website for your business you would want only the best web design firm that can understand y our requirements and give you exactly what you need, without making a big hole in your pocket.
website designDoing your homework well is of extreme importance while choosing a web design firm to design the website for your business. Building one yourself may not be feasible as it would take a lot of time and efforts, without giving you a professional outcome. Here are a few things that can help you decide on the best web design firm:

Experience of the firm

Here, not only do you have to focus on the number of websites the firm has designed but also on the kind of websites they have designed. Make sure they have the relevant industry experience. See what content management systems they use.

Portfolio for review

A good web design firm will always have an impressive website with an excellent portfolio of the kind of web sites they have developed for their clients. You can go through such portfolios and get in touch with the firm only if you like what you see. If a particular style appeals to you, you can tell the firm to do up a similar design for you.

Client References

If you have selected a good web design firm, they might give you a few customer references you’re your request. You can get in touch with these clients and find out what kind of experience they have had while working with this web design company. You can also ask relevant questions like how long it took for the website to be finished, how much did they end up paying and how satisfied they are with the design.

Prices

Of course money does play a huge role when selecting a good web design firm. Make sure all the costs are included in the pricing so that you don’t face any unwanted surprises at the end. Find out when and how you will have to make the payment so that you can arrange for the funds accordingly.

SEO experience

Many web design firms today also offer Search Engine Optimization as a package deal. This will save you a lot of money. Find out how much experience the web design firm has in SEO. Web Design and SEO are co-related and a good web design firm will be aware of this fact.

Social Media Marketing

The only way to connect with your customers at a personal level is through social media. A good web design firm will know what are the things that are to be kept in mind while setting up a Facebook Fan Page and customizing a Twitter Profile. The firm should also make sure your social media pages are aligned with and complement your web site.

Good web design firms are often difficult to find as they get hired by bigger clients. They are often overloaded with work and may not have the time to promote themselves. Therefore, it becomes even more important to do your research thoroughly while selecting a good web design firm.

 

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

Why do even Small Businesses need Websites?

About the author

Dr. Hitesh Sharma is a technology expert having 16 years of experience. He owns a software company “Digitize Software Pvt. Ltd. ” and few ecommerce businesses in the USA, Canada & Europe including a tapestry ecommerce portal for US- Bless eStore. He is also an author and has written the book 12 Secrets To Retire Young, Healthy, Wealthy & Happy”.

If you want your business to survive in today’s market you have to own a website, irrespective of how big or small your business is. Most people may think websites are not necessary for small businesses. But this is not true, especially in today’s world!

Most of the users look up businesses on Google today. Gone are those days when people would call up a directory service and ask for a particular number. They need all your information right there in front of their eyes – your working hours, your store location, the products or services you offer, the pricing, the features, the payment methods and so on. Today, if you do not have an online presence, you are sure to lose your customers to your competitor who may have a website with all the information.

Website Development Company

Here are a few strong reasons if you want to know why you may need a website, although you are just a small business:

To stay ahead of your competitors

Not all your competitors may have web presence. If you don’t want to lose your customers to them, you should have a website. Make sure you add a printable map through which customers can conveniently find the location of your store.

To be found by all

When you hand over a business card to your customer, there are high chances that your customer may misplace that card. However, if you have a website your customers can always find you wherever they are. They will have access to all information they ever want. They may even recommend you to their friends and family members.

Website Designing Company

To achieve credibility

Having a web presence will make you seem genuine and trustworthy to your customers. They will be more inclined to do business with you.

To establish long-term relationship with your customers

By having a website you can be in constant touch with your customers. You can publish blogs and send them newsletters or emails to keep them updated with things that are going on in your business. Through your website, your customers will be able to reach you any time of the day and through any medium. As and when they send emails to you, you can reply and lay the foundation to establish a strong relationship with them.

To promote your business

A website is more or less a one-time expenditure that does a lot to promote your business. You can keep driving more and more traffic to your website and create awareness about your business in the minds of more and more visitors. No other form of advertising will be able to do this for you. You can keep updating the information on your website as and when you feel like. It is a great way to showcase your business.

Digital-Marketing

Your website is like your silent partner that helps your customers know more about your business easily. It is a great way to communicate with your customers. In future if you wish to expand your business, a website can prove to be the greatest asset of all times.

To your success!
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd. & Bless International Exports
info@digitizesoft.com

How to turn an idea into a successful eCommerce website

About the author

Dr. Hitesh Sharma is an expert of ecommerce and has worked for 8 years on Wool Overs websites. Wool Overs websites are live in UK, US and 7 other countries and have almost 1.5 million customers.

You all see the success of Amazon, eBay & etsy. You buy yourself so many things online and you always had an idea to start an online business sometime. But now you find that every idea you had thought of has already been implemented. Now you think that you cannot work on your idea anymore as somebody has already started the idea and there is no uniqueness left with your idea.

Here are 3 secretes to turn your ideas into successful ecommerce website.

  1. Make an action plan: – An idea has no value if that’s not implemented on ground. You might have a million dollar idea but without implementation the idea has zero value. Also remember that ideas are in the air. If you are not working on your idea then somebody is. So create an action plan and start working on it right now!

 

  1. Leave the monopoly mentality:- Most of the people think about the uniqueness of idea and have the monopoly mentality. As a business person this is not good. If there is competition then there is money. If other people are earning with some niche then you can also do the same. Remember facebook started after orkut and went to be a market leader.
     I remember an incident I read about the famous digital marketer Anik Singhal. Back in 2003 when he started his digital marketing business then he created a unique digital course to help the students with their examinations and he was the only one who had created such a product so no competition for him. So it was like monopoly for him in that niche. You know he couldn’t sell a single product. Why? Because the target audience was the students who couldn’t afford to buy a 39$ product and that was the reason that nobody else had created a product for that niche. So competition is good. If there is competition in a niche, means there is money.

 

  1. Hire the experts:- When you have made the action plan and have selected a niche then the next step is to hire the expert. Hire an expert team who has tons of experience with ecommerce and not only they can create the ecommerce website for you but can also help you with the most important part- the traffic and sales. Don’t look for the cheap resources as in the long term they would prove costlier.

 

Hope reading this you’ll start working on your idea and turn that into a successful business. I would be always available for your help.

 

To your success

Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd.
info@digitizesoft.com

 

Basics of digital marketing in the web design & development, eCommerce & the market places like Amazon

About the author

Dr. Hitesh Sharma is the director and co founder of Digitize Software Pvt. Ltd. and has 16 years of experience of IT sector which includes 6 years in BCA & MCA and 10 years of work experience with clientele all over the globe.

Being a software or web design and development company the main focus remains on the creation part and the marketing part remains unnoticed. But what good, a software or website is if you cannot market it and drive traffic and sales.

I remember an incident from early days of my software programming where I was working in a reputed software company and a truck driver from California, US had approached the company for getting a website created like freelancer. He and his daughter both used to drive the trucks for their living and were saving this money for their entrepreneurial endeavor. They invested all their savings in their dream project thinking that they would be financially independent after this website venture. Unfortunately this didn’t happen. The software company did create the website for them but they couldn’t market that and all the savings of their life was in vain.

This incident made me think about the marketing part and when I started Digitize Software Pvt. Ltd., I promised to myself that I would not let this happen to my clients. I would not let their hard earned money go into vain. With the right intentions we get the right path and I got a very good team in this journey and achieved results for my clients. We didn’t only create their websites and softwares but we also took the front with the marketing support whenever asked by our clients.

When we grasped the basics of marketing then it was easy to apply those basics into any area of digital marketing. We just didn’t do well with the websites but also did well with other eCommerce market places like Amazon and eBay. Numbers say it all and here is a sales snapshot of an Amazon US store “Bless Jewels” we own:-

 

Sales Snapshot

Hope you got some motivation by reading this and will start considering sales & marketing part more important than the creation part. I would be helping you guys with my blog and would be sharing my experience.

To your success
Dr. Hitesh Sharma
Director
Digitize Software Pvt. Ltd.
info@digitizesoft.com