Staying on top of those endless Google algorithm updates can be overwhelming for any SEO marketer. However, failing to do so can lead you towards the risk of not appearing on the SERPs for vital target keywords.
Thankfully there is just one tried-and-tested technique to achieve SEO success on your website – using targeted and relevant keywords in your web content.
Here are a few On-Page SEO tips that will help you optimize your website in a better way:
While adding new content on your website, it is important to include specific keywords that you are targeting (not more than on 1 or 2 per page). However, if you have already published your webpage, you will have to perform an SEO audit. This will tell you how search-engine-friendly your website is. It will also tell you if there is any problem such as duplicate content. The process that you have to follow includes the following steps:
Export all you’re the pages of your site onto an Excel Sheet
Run a sort-based on frequently visited pages
Determine the keyword categories of these pages and add them on to a column next to the page
Insert another column and add specific keywords that you wish to add on to that page. These should be relevant to your content and need to be targeted at your audience.
Start adding these keywords to the pages on your site
Adding in the Keywords
Make sure you include your keywords on critical places of your website such as:
- The Titles
- The Descriptions
- The Sub-Headings and content
- The URLs
- The Images Titles & Alt Text
Start adding keywords on to the pages that generate maximum traffic. Keep optimizing as and when you create new pages.
Avoiding Search Penalties
While there are things you need to do to optimize your website, there are also things you need to avoid. Here are a few things you need to keep in mind:
Don’t hide your keywords
Hiding your keywords behind images or pushing them off to the side through CSS is not a good practice. Search engines can find such hidden keywords easily and when this happens, it can lead to search penalties.
Never stuff keywords in your content
Repeating your keywords in your text again and again is considered as keyword stuffing by most search engines. This will make your website look spammy and could result in penalties when detected by search engines.
If a keyword doesn’t belong to a certain page, don’t force it
It is all about aligning your content to the keywords that you have to include. Make sure you find out what your target audience is looking for, before generating such content.
Enhancing User Experience
The main objective of search engines behind displaying search results is to deliver an excellent user experience. Therefore the very first thing you need to think about before optimizing your website for search engines is to figure out how you can enhance your visitor’s experience.
In your busy life it is quite difficult to think about search engine optimizing your website. If you cannot prioritize SEO you can at least stop doing it wrong by making sure you understand what to avoid.
Dr. Hitesh Sharma
Digitize Software Pvt. Ltd. & Bless International Exports