Do you have a Facebook Page?
What about Twitter or Instagram?
Are you getting enough traffic on your website?
If you have answered a Yes for the first two and a No for the last one, there is a lot more you need to do in order to promote your website.
Here are a few more sites you should focus on
Did you know YouTube is the number two search engine? This is exactly why you should be promoting your business on YouTube. You will find more than a billion users on YouTube. If you want to reach out to all of them you will have to create and upload your own video content. Make it funnier, edgier and better. You could even upload a tutorial to teach something new. A few useful tips could be welcome too. The moment you start getting a few views and shares, Google will start indexing your content. This will start driving a lot of traffic to your site.
Question and Answer Platforms
Many a times people end up asking a lot of esoteric questions on Google, which points them to discussions happening on Q&A forums such as Quora, Wikihow and Yahoo! Answers. These sites are highly optimized for search engines because of the keywords they use. Also, they are updated regularly and engaged by users. However, one thing to note is that this is not a place to promote your product. You can engage with the users here and subtly drop in your URL in the comment you make. While increasing your backlinks, this will start driving targeted traffic to your site.
If your target audience includes the Generation Z, you will have to sign up for Snapchat. You can start by sending a few evocative and fun snaps to your prospects. Do a bit of research and build your brand awareness here. You are sure to get many followers.
Social Bookmarking sites
These are sites such as Digg, Reddit, Delicious, Stumbleupon, Pinterest, Scoop it and Newsvine where like-minded people browse, explore and even share their most favorite blog posts, web pages, videos and articles. Joining up such sites can help you spread your URL in the fastest way. It can also help in promoting your website through other people’s shares, likes, mentions and votes. The result would be some invaluable backlinks and a lot of traffic to your site.
While Yahoo! Local Listings, Google My Business and Bing Places for Business are a must, you should also list yourself on industry specific business listings that pertain to your niche. For example, if you are into real estate, you could run an online search on “real estate listing directories” and join them for a big payoff.
Your Visitor’s Inbox
One thing that will never go out of style is email. To be a successful brand, you should always keep connecting with your visitors by sending them tips, ideas and inspirations through emails. Don’t just write when you need to say something; you can even write to wish happy birthday and maybe send in a coupon to show your concern.
Through blogs you can provide authentic, inspiring and original content to create awareness and trust for your Brand. Upload regular content, using long tail keywords to optimize your blog in a better way. You can also try guest blogging.
Whatever place you choose to promote your website, make sure you give full details including your website URL, social media pages, email ID and phone number. This will make it easier for your prospects to get in touch with you.
Dr. Hitesh Sharma
Digitize Software Pvt. Ltd. & Bless International Exports